Someone recently asked me how I define design. The internet defines it as 'the conscious or unconscious creation of something that has...

The first thing I want to say is that branding is not a natural phenomenon. It has been created by humans as a way of achieving certain...

Product Marketing is a strange beast, existing in the realm where science meets art and vice-versa. On one hand it is difficult to...

Marketing in the sense of selling products to consumers is not a very old concept. In ancient times, only wealthy people could afford...