The first thing I want to say is that branding is not a natural phenomenon. It has been created by humans as a way of achieving certain...

Product Marketing is a strange beast, existing in the realm where science meets art and vice-versa. On one hand it is difficult to...

Marketing in the sense of selling products to consumers is not a very old concept. In ancient times, only wealthy people could afford...

Creativity, as I see it, does not involve "thinking outside the box" or being original - those are only consequences of creativity. Some...