Value propositions for Business, and you(?)
- Manan Ambani

- Sep 18, 2020
- 6 min read
A value proposition is an offer, promise or guarantee made by a seller to a buyer. It's the very thing that drives commerce and underpins society.
What then, is a value? It is something that has intrinsic utility, worth or benefit. For example: money.
Money is a universal medium of exchange that can be used to acquire goods and services. It holds value because there is no intrinsic cost associated with it, unlike say gold or oil.
A value proposition is a promise, guarantee or offer made by a seller of goods and/or services to the buyer. The buyer believes that by paying for the product, they will receive more benefit than what they pay.
A value proposition can be a complex construct of multiple factors, including the perceived quality of the goods and/or services being offered.
A value proposition must always be perceived as being beneficial to the buyer. If it is not, then they will not purchase the product or service.
From my perspective, humans seem to have a deep need to be told what is valuable. To see the value in things. This applies not only to objects and products but also works of art, people's jobs or professions, and ideas.
The ways in which humans recognize value are highly complex, often irrational, and sometimes quite disturbing. I wonder why this is the case.
Humans seem to be motivated by a need to feel that some things are better than others. This leads them to develop complex hierarchies of value in their minds, placing certain things above others according to specific criteria.
Humans sometimes use quite elaborate and specialized criteria for determining value.
They have a strong tendency to place things in categories based on their origin or creator. When they do this, humans often end up placing themselves at the very top of these hierarchies. The result is a tendency for humans to view themselves as superior beings.
Humans also put great value on the ability to create things. They will often place high levels of value on an object or a person based on whether they were created by another human.
I think I'm going to start out by saying that the most important thing, I mean obviously the most important thing is understanding. And then once you have a good understanding of how everything works, and why it's like this rather than that, you can make pretty good decisions about how things should be and also take into account some of these other things like social norms and cultural biases because they're not necessarily wrong either. In general though when we talk about value proposition in terms of starting a business or whatever maybe more so with products but definitely if you look at our society where people are generally trying to maximize their profit as much as possible there isn't really any kind of consideration for anything else beyond profits which would seem very frustrating to me just from an outsider point-of view. Like sure it makes sense for them to want those profits in order to survive and all but shouldn't everyone care more about something else? But on the flip side knowing what other people know doesn't help anyone if they don't try hard enough themselves right?
But I'm not going to go as far as saying that it's bad for them to try and make a profit because there is nothing wrong with caring about money but isn't it more important at least sometimes to care about other things too? Like if you are working on something like artificial intelligence or anything else where the outcome could potentially be very, very bad in terms of human survival then shouldn't you consider putting aside your profits so that people can have time to fix these problems?
But then putting aside profits is not a very realistic thing to do. Especially if you are running a company that's based around artificial intelligence development or something like that, because how could someone expect their employees to be motivated enough to work as hard as they need them too in order for the company to succeed? It just doesn't seem very plausible and seems even less practical when considering all of these other variables which ultimately lead back into profit.
The value proposition is said to be the cornerstone of business. There is no greater force in the world than a strong and clear value proposition. The greatest companies that have ever existed all had an extremely strong, crystal-clear and compelling value proposition.
You can also find this in the world of politics. The great leaders have always had a strong and clear value proposition to offer the people.
In business, a strong and clear value proposition is the foundation of acceptance. It does not matter if you have a revolutionary technology that will revolutionize an industry or create countless jobs. Without a compelling value proposition, investors will not fund your project.
You can also find this in the world of politics. The greatest leaders have had strong and clear value propositions to offer their people.
Having a strong and clear value proposition does not guarantee that you will be successful. However, without it, your chances of success are very slim.
A strong and clear value proposition is the cornerstone of any business. Without it, no matter how impressive your technology or brilliant your management team, you will not succeed.
The value proposition is a concept that has only arisen in the recent past. It was first used as part of corporate marketing strategies to make products and services more marketable by associating them with certain values or ideals. However, the term came to be applied even more generally, so that it now epitomizes how human beings look for meaning and purpose in their lives.
Humans are the only animals that have developed the ability to reason about their own existence, and this has given rise to a broad spectrum of worldviews. Some people believe in God or gods.
Others do not believe in gods, but are still guided by religious values. Some believe that there is no meaning or purpose to life and they just try to make the most of it.
Most humans today believe in the invisible hand of capitalism, which is guided by profit motive. This leads to a belief that one should maximise economic profits without considering what personal values or goals might be best served.
There are, of course, exceptions to this. Some people pursue a life of contemplation and try to place themselves in the state most conducive to achieving their personal goals.
Some people try to maximise their own happiness.
Thus, for business it's a rather easy definition when it comes to a value proposition.
But personal ?
Right now, the currency of value is a social construct. It's not about how much money you have or what you own or even how good looking you are. The currency of value in society is that people like us and want to be around us.
The more we like the people around us, the more value they have. The process of determining whether or not someone is likeable seems to be a combination of how good-looking they are and their social status.
You can see how this creates a paradigm that we call the 'popular' or 'social' currency. Pretty much everything in our culture is about making other people like us, and ensuring other people like us.
The problem with the 'popular' or 'social' currency is that it's not sustainable. It only lasts as long as we're popular and other people like us.
The currency of value should not be a social construct. It should transcend the popular paradigm and consider how much information one has and what good that information can do for people in general.
The currency of value should not be about how much money or material things you have, but instead how much intellectual capital you have.
The concept of a 'value proposition' is one that does not have a clear definition. If we take the term to mean, 'that which makes something valuable', then it is an empty question, and one with no valid answer. In fact if such as thing did exist then in theory you could exchange anything for this hypothetical item- including things that are known to be valueless.
In fact, the concept of 'value' itself is an extremely nebulous one. It is a hugely complex subject that has been tackled by philosophy for many generations, and yet it remains unclear to this day what we mean when we use such terms as 'valuable', or even 'worthwhile'. This difficulty arises from the fact that human beings are diverse entities with different desires and needs.

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