The only campaign Covid Needs

Balbir pasha ko corona hoga kya?

The campaign we need? Maybe - the campaign we deserve.

We've all heard of Balbir Pasha. Infact Balbir Pasha also heard from us. (Ref- Balbir Pasha Sunega Kya) Quite possibly one of the most successful campaigns under R.Balki's belt at Lowe Lintas, that had every resident of Mumbai asking each other if Balbir Pasha would contract AIDS.

To declutter myths and instill a habit change Balbir Pasha was born – a man who would become an example of bad sexual choices. He wouldn't preach. He would just establish contracting AIDS in various situations.

A similar route can be taken (worldwide) when it comes to Coronavirus and wearing masks.

Rather than scaring the people about contracting the virus, replacing AIDS with Covid/Corona and replacing Condoms with Masks, I feel there's no campaign that can be better put to use here.

If this campaign is revived, there should be increased risk perception amongst those exposed to the campaign, an increased tendency to discuss Coronavirus and safety, and an increase in the number of people using masks and sanitizers.