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Musings -Emotional Design

  • Writer: Manan Ambani
    Manan Ambani
  • Sep 10, 2020
  • 3 min read

First let me give you a definition of what exactly advertising is. In essence, it's communication from an individual or organization to another individual or group in order to persuade the second party that they would benefit from some action. The most common form of advertisement relies on one thing – emotions.

Emotions are powerful things. They can cause people to spend money on useless junk or drive someone into a fit of rage. Emotions are what make us want to buy one product over another, they're the driving force behind human behavior.

It seems to me that emotional design is one of the most important human endeavors. I think this is clear from a variety of perspectives, and may be obvious once it's pointed out.

I think it is clear that in order to be happy, people must enjoy life. Life enjoyment seems to me mostly the product of emotional design.

I think it is clear that emotional design has at least two primary aspects. The first aspect of emotional design is the creation and maintenance of emotion in others.

The second aspect of emotional design is the creation and maintenance of emotions in oneself.

I think it is also clear that creation and maintenance of emotions in oneself are closely related to the creation of emotion in others.

It seems to me that one's own emotional design is probably the most important aspect of emotional design. The reason for this is twofold: first, because a person has far more control over their own emotions than they do over other people's; and second, because it provides a model for affecting others.


Advertising is not just about getting people to buy a product, it's also about making them feel good. For example, you may see an advertisement that makes your mouth water and your stomach rumble because they're selling food. Or an ad showing you with their brand of clothing or car will make you feel better about yourself.


Emotions are the magic that drives human society. Imagine a world where nothing made you feel good–no sense of achievement, no love for your partner or children, no respect from others. Your life would be empty and pointless.

Feelings like happiness and love are the fuel that drives our society. Without them, we would be little better than animals.

Emotions like love are a powerful and important part of human life. They help us build bonds with others, which in turn lets us work together to achieve incredible things.

Emotions are a powerful force in human life. Without them, we would be nothing more than machines.

Love is a powerful emotion that drives human society. Without love, we would be nothing more than animals.

Emotions are powerful forces in human life. Without them, we would be nothing more than animals.

Emotions are, when considered at a deep level, simply messages from your subconscious mind. Some people like to think of the subconscious as something less than intelligent, but this is just an error in perspective - it's not that the subconscious is unintelligent per se, it's just different.

As for emotional design, I think that the best way to do this is not with a product but instead as a philosophy. Emotions are an aspect of human experience, and just like other experiences they must be designed.

Design a product that is emotionally humane - one in which emotions are designed and considered down to the smallest detail. This may become as important as aesthetics, or more.

I suppose that you could say I'm a bit of an idealist when it comes to emotions. In my view, every product should be designed with deep consideration for how it will affect the user's emotional experience.

While I understand that the goal of emotional design is to make a product more human, in my view it's not just about making something feel more human - it should be about making humans feel better.

Also, I agree with the people who say that human emotions are something to be feared. Emotions are good and necessary, but they can also make us do terrible things.

There is a science explaining exactly how emotions work and how to use them in advertising. It's called emotional design, and it has been used by many companies with great success.

By using emotional design, you can manipulate people into feeling a certain way about your product.

This is the whole point of advertising – to get someone else to do something for you.

A good example of emotional design is the movie "Up." In this ad, it makes you feel happy and sad at the same time because it shows that an elderly man lost his wife. This results in a feeling of sympathy for him. The ad was created by Disney Pixar, who are also known for other advertisements such as The Incredibles or Wall-E.



 
 
 

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