Delusions

The delusions of a brand manager are not so much about marketing, but more about the mindset of a human.Humans have an instinctive need to be accepted by their peers and therefore seek out things that they think will make them look good in front of others. This is why humans do many things such as wearing branded clothing or using branded products (even though these products may not actually be better than non-branded alternatives). The best example I can give you is fashion trends:For instance, let's say that one year there was this new trend where people were dying their hair purple. Well naturally, if you were one of those who did this, then it would probably be because you thought it looked cool and trendy (which for most people would mean that they want to fit in with society). However there could also be another reason which I call 'The Brand Manager Effect'. Let's say that the brand manager for Pantene had decided to try out this trend and release a range of purple shampoo bottles on shelves across America . Now while he/she knew that only 0.0001% percent of his/her customers use the product because they dyed their hair purple , he/she might still want to promote the idea behind Pantene being 'Purple Shampoo' as well as trying out something different from his competitors like Head & Shoulders or Herbal Essences . In other words, even though everyone knows how silly it is to dye your hair purple just because some adverts told them too , nobody wants to appear uncool when all their friends are doing it . So in order for him/herself not looking like an idiot amongst all his peers , he/she does what any sane person would do: follow what everyone else is doing!Another way brands attempt at making themselves seem cool among its consumers has been through advertising campaigns which show images such as men getting hit by cars or women having sex with animals – both highly taboo subjects yet extremely effective ways at attracting attention from teenagers and young adults into buying beer etcetera (again via peer pressure) .However whether we like it or not , our brains are wired up differently from theirs – we don't see advertisements very easily whereas they tend to process visual information quite quickly compared with us ; thus whenever someone advertises something stupidly sexy within our field vision, we automatically find ourselves attracted towards whatever image has been shown (and thus convince ourselves that whatever happened within said advertisement must have happened in real life ). This effect has also become known as "the halo effect" after psychologist Edward Thorndike who studied animal behaviour back in 1920s; however psychologists later found out about this effect back around 1950s after studying children under 3 years old(hence why my answer came so late!).There could also be many other reasons behind why humans behave irrationally - especially when attempting to gain acceptance amongst each other - but none can really compare against what drives me crazy most: How companies use branding psychology on consumers without giving away anything valuable whatsoever : For instance: Nike says nothing meaningful whilst making sure its logo appears everywhere : Or Apple releases products which aren't particularly useful whilst claiming ownership over nearly every aspect imaginable : Even worse than big corporations ripping off ideas straight off smaller ones : You've got businesses copying designs without permission ….: But then again… There are no ethics involved either :( Just take a look at these examples... And finally... Advertising often seems ridiculous due TO ITS OWN SUCCESS!!! ...in short EVERYTHING ABOUT BRANDING IS FUCKED UP AND WE SHOULD ALL STOP TAKING IT SO SERIOUSLY."