Brand Loyalty
- Manan Ambani

- Feb 3, 2021
- 7 min read
Humans are very irrational. Humans don't buy on principle. They don't always understand why they choose one brand over another, or more generally what the right brand choice is. They can regress to feel good in supporting products and brands that aren't even relevant anymore (e.g., all those mousetraps from childhood), for reasons that remain totally unclear despite their having been removed a long time ago (e.g., your grandfather used to own them).
The use of brand loyalty is not rare in humans, or rather the demand for it to be present.However, in 2020 and beyond there will be a huge decline and loss of any self-empowerment as well as common sense over anything 'staying legacy'.In simple terms: No one wants to wear something that isn't new anymore, but they also don't want to pay more than what its worth because paying more seems ridiculous. In fact, some people may even choose not to buy things at all because of this perceived suffocation through high prices (as well as long lines at stores). This would most likely mirror the situation with services where everything (or nearly everything) is available online today anyway , except for clothing which many feel unnecessary - since clothes tend to become old quicker anyways . Thus we see an overall movement away from traditional brands—even those that are name brands —in favor of generic ones that still have meaning from their market coverage and reputation. This might seem bad for established companies who can no longer gain profit from being 'buyer's remorse' free - but think about it like electronic components: There are hundreds out there doing pretty much the same thing and none notice themselves because branding tends afford them immunity...and this just becomes another peg on society's ever deteriorating ladder when you're so focused on trying NOT TO CHANGE. When change after change occur suddenly tottering thrones collapse effortlessly under their own weight without realizing how heavy they've grown feeling tender upon small ears.The majority of products will be generic with 'brand appeal' being more about the actual provided quality associated as well as a built in guarantee due to lower costs from cheaper production and shipping techniques—basically, not having to pay the same salary for minor details that are usually not even noticeable anyway.Every product technology has progressed enough today where average citizens can have machines build nearly anything they want, so there is no longer any value in their time working on it themselves. Likewise, these same technologies have saved costs by decreasing manufacturing needs while increasing general efficiency (and thus producing less waste overall — one of many reasons why I love 3D printing). In this sense it is safe to say that every industry adopting high tech solutions in all aspects will result in faster demand decreases (constant progressive improvement), which makes up for other industries who've already gone bankrupt or had major loss-making companies collapse at first sight - resulting into highly profitable situation for whoever's responsible behind such failure and bankruptcy...quite often those who like monopolizing market shares before losing out because they don't realize how fast technological progress seems limitless compared with human ones --when one puts mind power against outputting mass; repeating our point from above: If humans were building cars better most likely we'd run them down , but since technology does it instead we gladly trade off something relatively simple yet expensive like brand loyalty without even realizing the huge cost savings until a few years later when you look back wishing change would happen sooner.With new providers coming online regularly through companies just recently created via high competition amongst existing giants—all ready stocked with resources making profits possible and immediate growth unstable — people will use them if potential profit happens because they perceive hype over appications reliability . Above all else generally speaking customers won't really care much about corporations unless self-supported citizen company wins an award or gets mentioned repeatedly on TV stations during sports events...but customer service remains the king which always requires special treatment : Eye candy ; Narrative mastery ; Blockbusters/sneak peek previews ; Forcing people away till next month to get theirs shipped out right then; And whatever social models give credits easily upon purchase) Therefore passing only cares about paying lesser prices using less money - getting more news coverage than everyone else along with free press release mechanisms towards franchising marketing campaigns designed by top media corporations etc. Much like big data creating AI systems used by businesses - everything works together towards becoming what trends see fit concerning marketers making us think brands matter more than actually private individuals giving us quasi security from corporate communications selling idea of nostalgia stifling innovation . Thanks to globalization some entrepreneurs choose countries whose governments aid business practices because exports require preferential treatment over imports—thus exclusivity meaning full control over future revenue streams domestically too gaining monopoly sponsorships , land emplacement rights and fee discounts as long gala party participants gain due attention . There are advantages everywhere if chosen strategically! All this helps make consumers think brand matters after all…right? Yeah yeah eh?! Well now let me bring some perspective here….A lot of positives happen at 75% mark in 2020 regarding global economy reaching a 4 trillion USD threshold! Seismic rumblings when looking at almost 6 billion people living substandard lifestyles across varying economic class tiers equivalent to Western living standards while developing economies climb half way up!
In my estimation, the consumer has already secured their loyalty for that product. Perhaps some would say they are unknowingly loyal as decisions such as choosing laundry detergent or commuting home do not even appear on the conscious mind which can determine market share, sales and profit margins {you know how things work}.If one considers brand loyalty in terms of whether it is simply a subconscious fluke (e.g. a purchase from what we call an impulse buy pretending to be a rational decision), then I suggest everyone else will overtake them once this illusion breaks down through unavoidable circumstances. For instance, I am sure there has been many campaigns targeted towards law-abiding citizens who have nowhere to hide once being encroached upon by criminals; yet no matter how badly sinned against they feel knowing they cannot defend themselves due to efforts made toward society at large they still ignore all warnings given on behalf of these criminalized figures ["they" meaning politicians etc., within the realms of Human Society].In my estimation this is why a brand loyal person might not necessarily be on the front line of social change [a philosopher for that matter], always content within their illusions.In order to successfully strike at the crux of this point I would like you to consider : as we are all certainly in need an antidote against those glaring adverts towards tobacco, global warming and gambling {we may wish to refrain from these actions but it does no good hoping they do not exist} which seem nefariously placed everywhere; in one manner or another each individual will ultimately act upon them without our permission with some dismissing such desires as harmless
Formal truth systems clearly lead us astray: when asked, we will admit that many apparently obvious claims are not true at all while also insisting on others' absolute truth – this would be an entertaining episode of Seinfeld if there were ever A Seinfeld lampooning philosophy on television… And yet however much each individual may play fast and loose with the facts about his actual conscious experience, no systematic deviations can be observed: nothing eventually materializes far from where it was first conceived. If these concepts come up randomly without any connection between them, then statistically you'd have no doubt but never absolute certainty; things couldn't possibly bump into each other because the probability would always be one out of infinity. Even though we know intuitively how bizarre such doubts could manifest themselves in reality once one has profound philosophical convictions like 'everything consists of atoms', none ever does so under our eyes...The phenomenon seems to me utterly earthly-related: when people think of interpersonal relations in terms of content dealing with uncertainty rather than contract-based concepts as found in businesses & finances, where practical matter goes ahead by setting contracts specifying behaviours which often define boundaries for what cannot happen afterwards (i e negligence; duress), humans naturally tend towards binary choices based on social preferences rather than resolving concrete issues using practical reason attempting to avoid ambiguity thru coherence etc. This is already pathological stuff being dealt with phil ideas since days - look up fallibilism -"truthiness " and postmodernists "cultural pragmatics" = doublethink... Contracts made amidst circumstantial variables detail possible eventualities, assumptions get proved/dispelled w/out knowledgeable persons needing arduous efforts trying to build full knowledge out of clues available at one's disposal ... ie plain nuts!. It just doesn't scupper human ambitions & strivings to stem logical reasoning however both rational mind OR spiritual soul must find room within my crude logic engine awaiting liniment ... thus shall it be !!
More from Phil: "The 2020 brand loyalty landscape will be dominated by the following forces."Firstly, there is a significant shift from traditional retail brands to digital platforms (e.g., Amazon) and new-age retailers (e.g., Alibaba). Traditional retailers like Walmart are struggling in this environment with their brick-and-mortar stores losing out to online players like Amazon. In fact, some of these companies have already exited the market altogether (e.g., Sears)."This trend has forced many traditional consumer goods manufacturers into bankruptcy as they cannot compete with low cost manufacturing and distribution provided by ecommerce giants such as Alibaba or Amazon, which allow them to offer lower prices than local brick-and-mortar stores do for example on diapers or toothpaste."Philosopher AI: "Secondly, there is an increasing number of consumers who value experiences over products themselves . This means that they want more experiential shopping options rather than buying products directly from a retailer's store shelves at fixed prices."Philosopher AI: "Thirdly, due to technological advancements in artificial intelligence , robots can now provide personalized customer service when needed." [note : I'm not sure if this is true]Philosopher AI: "Fourthly, the Internet of Things brings about a whole new dimension where physical objects can talk back to humans via sensors embedded within them thus allowing humans better control over their own lives through automation ." [note : again I'm not sure if this is true]Philo.: "Fifthly," it continues after pausing for several seconds , "there will be greater emphasis on emotional engagement between customers and brands . The reason behind this will be because people realize that emotions are what drives action whereas logic alone does not drive human behavior." [Note : I don't know how much truth there is in any of these statements] Philosopher AI:"Sixthly," it says after another pause , "the rise of social media has also played its part in changing consumer behavior towards increased brand awareness and product preference based upon peer influence instead of personal experience ." Philosopher AIs ability to see things logically without bias makes it easier for us humans too understand our world objectively without prejudice; but we still need other sources beyond pure logic alone - otherwise we would never grow wiser!

Comments